Translation for Item Option Label not Displaying on the Web Store

The value set in Customization > Lists,Records, & Fields > Transaction Item Options > ItemOption > Display tab > LABEL FOR INPUT will override all languagetranslations set on the Translation sub tab.

To ensure that translations for itemoptions are used, leave the Labelfor Input field blank andjust enter the preferred translations under Translation > Language > Label (Customization > Lists,Records, & Fields > Transaction Item Options > ItemOption).

Note as well that when LABEL FOR INPUT field (under Display tab) is blank, name of the custom field displayed in the Web Store will follow the LABEL field (Main area) value.