Set Up Paid Keyword Campaign

To track the effectiveness of paid keywords, you can use the the keyword campaigns, you can create or import keyword campaigns for each of the keywords or Google AdWords that you have. You may choose any of the three below to set this up:

A. Adding Keyword Information to Campaigns

1. Go to Lists > Marketing > Marketing Campaigns, create a new campaign that you plan to send  to your customers or an existing campaign that you are planning to send to your customers.

2. Click on the Keyword tab

3. On the Family field, choose the Family created from Setup > Marketing > Families. Campaign Families represent a grouping of keywords used in marketing campaigns. If you purchase keywords by groups, you can represent the group with a keyword Family.

4. Select a Search Engine where you purchased the keyword from. You can create a family from Setup > Marketing > Search Engines. (i.e. Google)

5. On the Keyword field, enter the keyword tracked by this campaign.

6. On the upper part of the campaign record, you will notice a URL field. Place the landing page of your webstore. For example, http://www.mysite.com

7. Click Save

Notes:
-Notice the URL will show http://www.mysite.com?leadsource=110 which "110" refers to the Campaign ID or Keyword ID.

- If Campaign Auto-Generated numbers is enabled; generated URL will have the campaign ID or Keyword ID.

If disabled, an ID should be created manually via the ID field under Keywords tab

- To configure the Auto-Generated Number, navigate to:
Setup > Company > Auto-Generated Numbers > CRM tab > Enable column > Enable or disable for Campaign 

8. Submit the URL to Google Adwords or where you have purchased the keyword.

Notes:
- Steps #1-8 must be done for each of your paid keywords.
- Analyze your keyword data using the following marketing reports from Reports > Marketing >Sales by Paid Keyword or Lead by Paid Keyword.

B. Creating Keyword Campaigns in Bulk

1. Lists > Marketing > Create Keyword Campaigns.

2. Select the Category for the keyword campaigns.

3. Select the Manager of the keyword campaigns.

4. Enter Start Date and End Date for the campaigns.

5. On the Keyword tab, select a Search Engine and campaign Family.

6. Enter a paid keyword in the Keyword column.

7. Enter the cost paid for the keyword from where you purchased the keyword from.

8. Enter the URL of the landing page or online customer form for this keyword. (i.e. http://www.mysite.com)

9. Select an Offer to associate with this campaign.
You have the option to leave as this is an additional information on your reports.

10. Click Add.

11. Repeat these steps for each keyword campaign you want to create.

12. Click Save.

Notes:
- Go to Lists > Marketing > Marketing Campaigns and note that the keywords created are already automatically created as individual campaigns.
- Click View for each of the campaigns and copy the URL with the format: http://www.mysite.com?leadsource=111
- Submit the URL to Google.
- You can view the reports from Reports > Maketing > Sales by Paid Keyword or Lead by Paid Keyword.

C. Importing Keyword Campaigns

This refers to importing keywords through CSV. Please refer to the NetSuite Help Center for the steps by using the keywords "Importing Keyword Campaigns" or the path Marketing, Sales Force Automation, and Partners : Marketing : Paid Search Marketing : Importing Keyword Campaigns

When all of the keywords have been successfully imported, an individual campaign is created like in Option B.

You may view each of the campaigns and copy the URL with the format: http://www.mysite.com?leadsource=jeans

Submit the URL to Google

You can view the reports from Reports > Marketing > Sales by Paid Keyword or Lead by Paid Keyword.

Note: The steps is setting up your keywords before purchasing them from Google, however, if you already purchased words from Google, you need to contact Google to update the URLs for each of the keywords by providing them the campaign URLs from NetSuite. This way, NetSuite can track your sales by keywords.

*Possible documentation to Enhancement 184781: Help > Marketing, Sales Force Automation, and Partners > Marketing > Keyword Campaigns > Add illustrated instructions for setting up Keyword Campaign with samples