To show the customer "Parent" name only on a Saved Customer Search instead of displaying it as "Parent:Child", users need to use an SQL expression when running Searches/Saved Searches through the following steps:
1. Edit the Saved Customer Search or to create a new search, navigate to Reports > Saved Searches > All Saved Searches > New.
2. Go to Results tab, then Columns sub tab.
3. Select Formula(Text) from the Field dropdown list.
4. Set the following formula:
RTRIM(REGEXP_SUBSTR({name},'[^:]*'))
5. Hit Add.
6. Hit Save.
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