There is no field on the Item Record that stores the Average Selling Price of an Item. Similarly, there is no standard Report / Search that you can use to compare this with the Average Cost.
As an alternate solution, you can create a Saved Search:
1. Go to Transactions>Management>Saved Searches>New
2. Select Item
3. On the Criteria tab add Transaction Fields : Type is Sales Order, Inventory Location is 'specific location', Transaction Fields : Location is 'specific Location'
4. On the Results tab add Name (Summary Type = Group), Location Average Cost (Summary Type = Group) and Transaction Fields : Item Rate (Summary Type = Average)
5. Hit Preview or Save and Run
The Saved Search will display three columns: Name, Location Average Cost and Location Average Selling Price. Please note that if you are using Multi-Location Inventory, then you need to run this report for each Location. You can further customize this and consider the following recommendations:
· You can add a Date field on the Criteria tab if you want to count sales for a given period, e.g. this year
· You can change Transaction Fields : Type to Cash Sale / Invoice instead of Sales Order if you want to use actual sales
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