Track Facebook Conversion in Webstore

To install the Facebook conversion trackingon the Web Site, perform following steps:

1. Login to the Facebook account to get the conversion tracking script.

Sample code below:

 <script type="text/javascript">var fb_param = {};fb_param.pixel_id = 'XXXXXXXXXXXXX';fb_param.value = '<%=getCurrentAttribute('confirmation','subtotal')%>';(function(){ var fpw = document.createElement('script'); fpw.async = true; fpw.src = (location.protocol=='http:'?'http':'https')+'://connect.facebook.net/en_US/fp.js'; var ref = document.getElementsByTagName('script')[0]; ref.parentNode.insertBefore(fpw, ref);})();</script><noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=XXXXXXXXXXXXX&value=0" /></noscript> 

where fb_param.pixel_idor X = the FB identifier and
fb_param.value = getCurrentAttribute('confirmation','subtotal')

2. In NetSuite, navigate to Setup> Site Builder >Set Up Web Site>  Analytics tab
3. In the Order Tracking Script HTMLfield, paste the Facebook conversion tracking code.
4. Click Save.

When a customer clicks through a Facebook Ad campaign, theconversion and ROI is reported.