Show Item Display Image from Parent Matrix Item - Matrix Sub Items.

1. Navigate to Customization > Lists, Records, & Fields > Item Fields > New.
2. Enter a label on the Label field (e.g. Parent Image URL)
3. On the Type field, select Inline HTML
4. Clear the check box on the Store Value
5. On the Applies To Tab, select Inventory Items
6. On the Display Tab > Subtab field, select the available subtabs from the drop-down lists (e.g. Main)
7. On the Validation and Defaulting Tab, set the following:
• Default Value Field = <img src=" http://shopping.netsuite.com{parent.storedisplayimage}">
• Clear the check box Formula field.
8. Click Save.