The Web Site Logo set in the primary web site is the logo pulled in the Opt In Invitation and Confirmation Email and not the Company Logo set under Setup > Company Information.
- Navigate to Setup > Site Builder > Set Up Web Site.
- Edit the Web Site set as Primary.
- Click on Appearance subtab.
- Change the Web Site Logo with the preferred logo.
- Save.
Note: This of course also replaces the store logo that appears at the top of the website.
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